As a Winter Mentor, I supported a senior copywriter navigating a strategic career pivot. Through structured conversations around strengths, positioning, and long-term direction working towards a professional development plan.

I have mentored designers from intern through to senior level, supporting career progression, promotion readiness, and capability development. My focus is on helping individuals identify what they are genuinely strong at, whether systems thinking, research and align that to meaningful business impact to strengthening both the people and the team.

I defined and led a future-state vision for the Tangram design system, articulating clear principles and aligning them with evolving brand direction and platform shifts (including server-driven UI). By consistently communicating the strategic intent to senior stakeholders, I maintained momentum and secured ongoing support for Tangram as infrastructure rather than a visual refresh.

I was asked to bring the Property strategy to life through a design vision that could inspire internal teams and executive leadership. Navigating high ambiguity, I created a forward-looking narrative that clarified strategic opportunity, generated strong internal alignment, and was presented onward to the Trade Me Board as a compelling articulation of the platform’s future direction.