Product design leader focused on creating clear, intuitive experiences that help people make confident decisions. I work closely with product and engineering to turn complex problems into simple, scalable solutions that improve both customer experience and business outcomes.
HI I’M DAN
Case studies
Tangram Design System
Transforming a neglected design system into a company-wide operating model
Systems Design
Strategic Leadership
Business Impact
Platform Thinking
Shipping transparency
How structured delivery architecture drove a 6.6% conversion uplift across millions of listings.
Organisational Influence
Platform Thinking
Systems Design
Search & Refine
Redefining and modernising search on Trade Me from million dollar homes to cheep home decor and everything imaginable in between.
Strategic Leadership
Platform Thinking
Systems Design
Business Impact
Feedback from colleagues
Product design leader focused on creating clear, intuitive experiences that help people make confident decisions. I work closely with product and engineering to turn complex problems into simple, scalable solutions that improve both customer experience and business outcomes.
HI I’M DAN
Case studies
Tangram Design System
Transforming a neglected design system into a company-wide operating model
Systems Design
Strategic Leadership
Business Impact
Platform Thinking
Shipping transparency
How structured delivery architecture drove a 6.6% conversion uplift across millions of listings.
Organisational Influence
Platform Thinking
Systems Design
Search & Refine
Redefining and modernising search on Trade Me from million dollar homes to cheep home decor and everything imaginable in between.
Strategic Leadership
Platform Thinking
Systems Design
Business Impact
Feedback from colleagues
Product design leader focused on creating clear, intuitive experiences that help people make confident decisions. I work closely with product and engineering to turn complex problems into simple, scalable solutions that improve both customer experience and business outcomes.
HI I’M DAN
Case studies
Tangram Design System
Transforming a neglected design system into a company-wide operating model
Systems Design
Strategic Leadership
Business Impact
Platform Thinking
Shipping transparency
How structured delivery architecture drove a 6.6% conversion uplift across millions of listings.
Organisational Influence
Platform Thinking
Systems Design
Search & Refine
How I unified 2.3 million daily searches into a scalable platform without breaking revenue.
Strategic Leadership
Platform Thinking
Systems Design
Business Impact
Feedback from colleagues