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I’m a Principal Product Designer who turns complexity into clarity and ideas into experiences people love.
HI I’M DAN
Case studies
Tangram Design System
Transforming a neglected design system into a company-wide operating model
Systems Design
Strategic Leadership
Business Impact
Platform Thinking
Shipping transparency
How structured delivery architecture drove a 6.6% conversion uplift across millions of listings.
Organisational Influence
Platform Thinking
Systems Design
Search & Refine
Redefining and modernising search on Trade Me from million dollar homes to cheep home decor and everything imaginable in between.
Strategic Leadership
Platform Thinking
Systems Design
Business Impact
Feedback from colleagues
Billie Charlton
Principle product designer
I had the pleasure of working alongside Dan at Trade Me, where we both served as Principal Product Designers. Dan is one of those rare designers who blends deep systems thinking with an approachable, human touch.Dan led the uplift of the Tangram component library which was a complex initiative that required not only mastery of design systems but also strong stakeholder alignment and technical insight. His leadership ensured the work wasn’t just functional, but elevated the craft of design.
Executive Director, Marketing Services, MXM
“Over the years I have increasingly admired Dan's ability to understand how to push our craft just that little bit further - crossing over both technically and aesthetically. It's always made a big difference to creating our world class work and it's something I hope he continues to build on and play to as a strength.”
“Daniel has a gift for mobile and tablet interface design. Having worked at The Hyperfactory in both NZ and NY since his graduation he has grasped and embraced the intricacies of designing for multiple screen sizes. He is dedicated, a hard worker and a great team player. He would be an asset to any design team.”
Mick de Meijer
Group Director, Mobile Product and Brand Marketing
“Daniel is a very gifted designer who always crafts a perfect balance between art, functionality and concept. I've had the pleasure to work with Daniel on some of the biggest American brands such as TROJAN. I would highly recommend Daniel to any smart creative agency.”
Stephanie Harris
UX Designer
“I worked very closely with Daniel as a UI Designer and I credit him to much of my current knowledge of design. Dan is an extremely talented and dedicated designer and leader. He understands the field from so many different angles- creative, technology, strategy - and treats every project with the most intimate care and attention to detail. Dan is immaculate with his designs and will work extraordinarily hard to meet deadlines and ensure his deliveries are of the highest caliber. He is constantly searching for better, more innovative solutions for technical problems to share with the group. As a team member, Dan is the nicest guy to work with and challenges us all to strive for the best. He is a true professional, an amazing problem solver and a great person to learn from.”
I’m a Principal Product Designer who turns complexity into clarity and ideas into experiences people love.
HI I’M DAN
Case studies
Tangram Design System
Transforming a neglected design system into a company-wide operating model
Systems Design
Strategic Leadership
Business Impact
Platform Thinking
Shipping transparency
How structured delivery architecture drove a 6.6% conversion uplift across millions of listings.
Organisational Influence
Platform Thinking
Systems Design
Search & Refine
How I unified 2.3 million daily searches into a scalable platform without breaking revenue.
Strategic Leadership
Platform Thinking
Systems Design
Business Impact
Feedback from colleagues
Billie Charlton
Principle product designer
I had the pleasure of working alongside Dan at Trade Me, where we both served as Principal Product Designers. Dan is one of those rare designers who blends deep systems thinking with an approachable, human touch.Dan led the uplift of the Tangram component library which was a complex initiative that required not only mastery of design systems but also strong stakeholder alignment and technical insight. His leadership ensured the work wasn’t just functional, but elevated the craft of design.
Executive Director, Marketing Services, MXM
“Over the years I have increasingly admired Dan's ability to understand how to push our craft just that little bit further - crossing over both technically and aesthetically. It's always made a big difference to creating our world class work and it's something I hope he continues to build on and play to as a strength.”
“Daniel has a gift for mobile and tablet interface design. Having worked at The Hyperfactory in both NZ and NY since his graduation he has grasped and embraced the intricacies of designing for multiple screen sizes. He is dedicated, a hard worker and a great team player. He would be an asset to any design team.”
Mick de Meijer
Group Director, Mobile Product and Brand Marketing
“Daniel is a very gifted designer who always crafts a perfect balance between art, functionality and concept. I've had the pleasure to work with Daniel on some of the biggest American brands such as TROJAN. I would highly recommend Daniel to any smart creative agency.”
Stephanie Harris
UX Designer
“I worked very closely with Daniel as a UI Designer and I credit him to much of my current knowledge of design. Dan is an extremely talented and dedicated designer and leader. He understands the field from so many different angles- creative, technology, strategy - and treats every project with the most intimate care and attention to detail. Dan is immaculate with his designs and will work extraordinarily hard to meet deadlines and ensure his deliveries are of the highest caliber. He is constantly searching for better, more innovative solutions for technical problems to share with the group. As a team member, Dan is the nicest guy to work with and challenges us all to strive for the best. He is a true professional, an amazing problem solver and a great person to learn from.”